Marketing Archives | Chronicles of a CISO

RSA Sales & Marketing Panel on Relationships

For a number of years, I’ve had the honor of participating on the T.E.N. ISE® Sales and Marketing Breakfast panel at RSA. This year’s panel included some of my most esteemed colleagues in the industry and was once again a packed house with over 100 vendor representatives. The idea behind the panel is to provide…

How to Personalize Your Product Pitch for CISOs

Feb 22, 2019John MasseriniMediaMarketing, RSA, Vendors

A Q&A with John Masserini, CISO at Millicom Telecommunications This Merritt Group blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make…